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ApexIQ Companion | Readiness

What a PoC pack looks like

An excerpt of the customer charter from a PoC Readiness Pack. The seller, its customer, and the evaluation are fictional, so the charter can be shown as it was written.

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Fictional companies and evaluationNo customer material usedAn excerpt of 1 of the 3 files

What was sent

A proof of concept with its start date close and its owners unclear

Halden Systems is preparing a proof of concept for Marlowe Freight, which is evaluating real-time exception detection for its dispatch operation. Halden's account team sent the brief with the discovery notes and the success measures raised on the first call.

  • Known: the decision Marlowe Freight wants to make, the person who makes it, and 1 confirmed limit on false alerts
  • Not known: who at Marlowe grants access to the telematics feed, and who at the depot runs the evaluation

The customer charter

The excerpt, as it is delivered

The charter is set in the white sheets. Our notes on why it is written the way it is sit between them, on the orange rule, and are not part of what you receive.

Readiness | Customer PoC charter

Real-time exception detection evaluation

Prepared for Marlowe Freight by Apex Edge Sales Engineering | 2 September 2026 | Version v20260902

Pack details

FieldEntry
CustomerMarlowe Freight
Prepared forHalden Systems account team
PackPoC Readiness Pack
This fileCustomer PoC Charter
StatusProposal for review

Readiness

Where this evaluation stands against the 5 checkpoints, and what would move each one. The level follows from the checkpoints and is not set by hand.

CheckpointStateWhat would move it
The questionProposedHelen Marsh, Marlowe Freight's operations director, confirms that the decision is whether to proceed to a paid pilot at the Leeds depot, taken at the steering meeting on 20 October. Priya Nair at Halden to secure the confirmation by 16 September.
The measuresProposedTom Hale, Marlowe Freight's dispatch lead, confirms the targets below and the July dispatch log as their baseline, by 23 September.
The evidenceProposedBoth teams agree the alert log export and the dispatcher review sheet as the evidence for each criterion. Priya Nair to settle it by 23 September.
The peopleMissingNobody is named to run the evaluation at the Leeds depot, so no result has anyone to accept it. Helen Marsh to name the depot lead by 23 September.
The startMissingAccess to the telematics feed has no owner and no date, and the evaluation cannot take in a single event without it. Marlowe Freight's IT service owner to be named, and read access granted, by 30 September.
LevelWhy
Not readyThe people and the start are Missing. Until the depot lead is named and access to the feed has an owner, the evaluation cannot run, and nobody could accept a result if it did.

Reading this. Not ready means the evaluation is not yet able to produce a decision anyone can act on. It names what has to happen first, before your time is spent on it.

What we are proposing

A 4-week proof of concept at the Leeds depot, running Halden's exception detection against Marlowe Freight's own telematics feed alongside the current dispatch process. It establishes whether delayed and at-risk shipments are flagged early enough, and accurately enough, for dispatchers to act on them. Nothing changes in how Leeds dispatches while it runs.

Success criteria

Each criterion names what is measured, how, against what, and who accepts the result. The measure is written before the target: a target with no measure is a wish.

CriterionMeasureTarget and its basisState
Exceptions are flagged in time to actMinutes from the vehicle event to the dispatcher's alert, at the 90th percentile15 minutes or less. Basis: the latest point at which a re-route still makes the delivery slot, from the discovery notes.Proposed
Real exceptions are caughtShare of the exceptions in the dispatch log that were also flaggedAt least 85% over the 4 weeks. Basis: put forward by Halden. Marlowe Freight to confirm the level it would act on.Proposed
Dispatchers are not floodedFalse alerts per 100 shipments, as judged in the dispatcher reviewNo more than 3. Basis: the limit Tom Hale set on the first call.Agreed: confirmed by Tom Hale in the call notes of 28 August

The baseline, measurement and representative conditions, and milestones are not shown in this example.

Evidence

CriterionEvidence capturedBy whomSufficient when
Exceptions are flagged in time to actAlert log export, with the event time and the alert time for every alertSam Okafor, Halden solutions engineerEvery alert raised in the 4 weeks is present, with both times
Real exceptions are caughtDispatch exception log, each entry marked flagged or not flaggedTom Hale, Marlowe Freight dispatch leadEvery logged exception carries a mark

Prerequisites

PrerequisiteOwnerDue date or triggerBlocks
Read access to the telematics feedMissing: nobody named at Marlowe Freight IT30 SeptemberThe whole evaluation
A named depot lead at LeedsHelen Marsh23 SeptemberAcceptance of every result
The dispatcher review sheetPriya Nair23 SeptemberThe false alert measure

Stop conditions

If this happensWho calls itWhat happens then
The feed cannot be reached by 30 SeptemberPriya Nair and Helen Marsh, jointlyPause, and restart the 4 weeks from the day access is granted
Alerts disrupt live dispatchThe Leeds depot leadStop alerts reaching dispatchers, keep logging, and review within 2 working days

What is not covered

Alerts to Marlowe Freight's own customers, and any depot other than Leeds. Both follow from the decision this evaluation supports, and neither is part of it.

What we are asking you to do

We are asking you toCheckpoint it movesBy when
Confirm the decision, who makes it, and that it is taken on 20 OctoberThe question16 September
Confirm the targets, and the July dispatch log as their baselineThe measures23 September
Name the Leeds depot lead who accepts each resultThe people23 September
Name the owner of access to the telematics feed, and grant read accessThe start30 September

The full pack

What this excerpt leaves out

The pack you receive carries 3 files, built from 1 record so they agree:

  • The whole customer charter, including the problem, the baseline, measurement, and milestones
  • The internal charter, for your team alone: the reasoning behind the proposal, and what to resolve before the customer charter goes out
  • The working workbook, with the criteria, milestones, register, and results record, and the same readiness view with an owner and a date against each checkpoint. It is locked except for the cells your team fills in

Your brief is deleted when the pack is sent, and nothing you send is ever used as an example. This one was written from scratch.

Price

£1,550 standard, £1,750 same day

Flat price per pack, excluding VAT, whichever pack you choose. The same-day rules are on the pricing page.

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