Innovation Studio
Check sales work before your buyer sees it.
Send a proposal, RFP response, or deck before it goes out, or the brief for a customer demo or proof of concept. With a target of 2 working days, you get back what to fix, or a plan your customer can read. For bid managers, sales engineers, account executives, and product marketers.
Check a document before it goes outPrepare a demo or proof of concept
From £1,050, excluding VATFor businesses, not consumersWhat you send is deleted on delivery
Where deals slip
Your team has a standard for the deal. It has none for the work.
None of that is a standard. It is a schedule.
The cost is not the artefact. It is the week spent rewriting it, the evaluation which proves nothing either way, and the deal which stalls while nobody can say what would settle it.
Send one of them to us before your customer sees it. You get back finished work your team can act on that day: what to fix before an artefact goes out, or a plan for an evaluation you can take to your customer to agree.
Which one you need
Pick by the question you have to answer
Each service answers one question, at one published price. If you are unsure which fits, write to contact@apexedgesalesengineering.com before you start.
Quality Audits
Is this good enough to send?
For a document you already have: a proposal, a tender or security questionnaire response, a customer deck, a landing page, a register, a cost model, or an architecture diagram. You get a scored report naming the specific changes to make, and which ones should stop it going out.
£1,050 standard, £1,250 same day, per artefact, excluding VAT.
See Quality AuditsReadiness
Will this demo or proof of concept end in a decision?
For a customer demonstration or proof of concept you are about to plan. You get a charter for your team, a charter to share with your customer, and a working workbook, with a straight answer on whether it can end in a decision yet.
£1,550 standard, £1,750 same day, per pack, excluding VAT.
See ReadinessHow it works
The same way for both services
- 01
Complete a short brief
The form runs in your browser and sends nothing while you work. Every field is optional, and a fuller brief gives a more specific result.
- 02
Pay, then send by email
You pay at Stripe when you make the request, then send the brief and your material from your own email. A fee is not refunded once paid, so check the service and the speed first.
- 03 | Ours
We acknowledge and confirm the date
A request starts when we acknowledge it in writing. If we decline one, we refund it in full.
- 04
You receive finished work
Our target is 18:00 UK time on the 2nd working day, or the same day for a complete request received before 12:00 on a working day.
Who runs it
Run by Apex Edge Sales Engineering
The company helps B2B technology companies run Sales Engineering as a revenue discipline. ApexIQ Companion is the part of its work done for you, 1 job at a time.
ApexIQ Companion
One piece of work, done for you
One document or one evaluation, at a published price, with nothing to sign up to.
ApexIQ WinCommand
The software a team runs every deal in
On a subscription, for a whole team running its technical deals to one standard.
See ApexIQ (opens in a new tab)Before you rely on it
What you can check before you pay
- An example audit report and an example proof of concept pack, written for fictional companies, so you can judge the output before you buy it.
- A Service Description for each service, stating its scope, its limits, and what it will never claim, in the legal set.
- How your material is handled: who reads it, where it is held, and when it is destroyed.
- Who you are buying from: Apex Edge Sales Engineering Limited, registered in England and Wales and with the Information Commissioner’s Office.