Readiness
Will this demo or proof of concept end in a decision?
Send the brief before your customer's time is spent. With a target of 2 working days, you get the plan your team works from, a charter to share with your customer, and a straight answer on whether it can end in a decision yet, with what is still open and who has to close it.
Start a requestRead an example pack
£1,550 standard, £1,750 same day, excluding VATYour answers stay in your browser, except the email address Stripe needsYour brief is deleted on delivery
A question before you start? Write to readiness@apexedgesalesengineering.com.
When it is worth it
An evaluation with no agreed measure ends in an argument
A proof of concept spends your customer's time, access, and patience. When it starts before anyone has agreed the decision it serves, who makes that decision, what counts as success, and who captures the evidence, it tends to run long and finish with both sides reading the results differently. A demonstration booked before anyone agreed what it has to prove shows features and asks for nothing.
Readiness is for the point before that time is spent: the evaluation is being discussed or scheduled, and the plan still lives in call notes and a slide. It turns what you know into a plan your customer can read, and it names what is not known yet rather than papering over it.
How it works
Four steps, and 1 of them is ours
- 01
Pick a pack and complete the brief
Four steps in your browser. Nothing is transmitted while you work, and the form saves your draft on your own device.
- 02
Pay, and send it with your material
The form produces a brief file, takes you to Stripe to pay, and opens a pre-addressed email. You attach both and send.
- 03 | Ours
We acknowledge and confirm the date
We confirm the date in writing. It is a target, and if it is going to move we tell you before it passes.
- 04
You get the pack
Two finished charters and a workbook.
Coverage
Two packs, one standard
One pack per request. Pick the one that matches what is uncertain, and we will say so before drafting if the brief picks the other.
Demo Readiness Pack
For a demonstration to a named audience, where what is uncertain is how the solution looks in use. Audience, narrative, use case, data, environment, run of show, observable behaviour, fallback, and the decision you are asking for.
PoC Readiness Pack
For an evaluation where what is uncertain is measured performance, representative data, or integration behaviour. Objective, criteria, measures, evidence, baseline, milestones, prerequisites, stop conditions, and who decides.
A proof of concept costs your customer time and access. Where a demonstration can answer the question, the Demo pack is the right one, and both cost the same so nothing pushes you to the wrong choice.
The part most plans skip
Five checkpoints, and a straight answer
Every pack says whether the evaluation can produce a decision yet. Not a percentage, and not a mark out of anything: each checkpoint is met or it is not.
- Checkpoint 1
The question
The decision, the person who makes it, and the date or trigger are named and confirmed.
- Checkpoint 2
The measures
Every criterion carries a measure, a target, and the basis for that target.
- Checkpoint 3
The evidence
Every criterion names what will be captured, by whom, and what makes it sufficient.
- Checkpoint 4
The people
Every responsibility names a person rather than a role.
- Checkpoint 5
The start
Every prerequisite is resolved, or owned by a named person with a date or trigger.
Expect a first pack to come back Not ready. Better to hear it now than halfway through the evaluation.
The pack names what has to happen before your customer's time is spent, while there is still time to fix it. A plan that looks finished and cannot produce a decision costs far more than one that says so on page one.
How we handle what is not known
Three states, written down
Every criterion, responsibility, date, and result says which of three things it is.
Agreed
The named party confirmed it.
Proposed
We are putting it forward, and nobody has agreed it yet.
Missing
It is not known. It carries what it prevents, what would resolve it, and whose job that is.
We do not invent a customer fact, a capability, a result, a name, or an approval. A gap is recorded, never filled.
Most of a first pack is Proposed, and that is the honest state for it. A proposal with a basis, an owner, and a route to agreement is finished work. A proposal dressed up as a decision is a defect.
Boundaries
What it does not do
Readiness prepares the work. It does not run the demonstration, build or run the proof of concept, implement or configure anything, provision an environment, perform the testing, negotiate with your customer, manage the evaluation while it runs, or declare acceptance or a Technical Win.
Delivery gives you a proposal and a working record. It does not give you your customer's agreement. That part is still yours.
Bespoke artefacts, live facilitation, detailed technical design, and performance analysis are outside the current offer. One pack covers one evaluation: one customer, one solution scope, one intended decision.
If your question is whether an artefact you already hold is good enough to send, that is Quality Audits and not this.
The Service Description sets out the scope and the limits in full.
Before you send
What to check first
- You must be entitled to send everything in the brief and the supporting material, including anything which belongs to your customer. Check any non-disclosure agreement between you first.
- You remain responsible for the facts you give us about your customer. A pack builds on them and does not check them.
- Material reaches us by email, from your own mail program. There is no upload portal today.
- The service is for businesses, not consumers.
Your material
Your brief is deleted when the pack is sent
We use what you send only to produce the accepted request. It is not a case study, an example, or training material, and it is deleted on delivery, so a second request for the same evaluation starts from a brief you send again.
Price
£1,550 standard, £1,750 same day
Flat price per pack, excluding VAT, whichever pack you choose. You pay when you make the request, and a fee is not refunded once paid. The same-day rules are on the pricing page.