ApexIQ Companion Service Terms

Effective: 3 October 2026

Last reviewed: 3 October 2026

1. These terms

These terms govern every service offered under ApexIQ Companion, a service of Apex Edge Sales Engineering Limited. They are the agreement between us whichever Topic you buy, and the version current when we accept a request applies to it, whichever Topic it is for.

They do not govern anything else. The Website Terms govern companion.apexedgesalesengineering.com. The Apex Edge Sales Engineering website and ApexIQ WinCommand have their own terms. Where a conflict arises about a Companion service, these terms take precedence.

By sending us material for a Companion service you accept these terms. If you do not accept them, do not send us anything.

2. Who we are

Apex Edge Sales Engineering Limited, a company registered in England and Wales, company number 15821626, registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.

Registered with the Information Commissioner's Office, registration ZB796431.

"We", "us", and "our" mean that company. "You" and "your" mean the organisation which buys a Companion service.

Contact for these terms: legal@apexedgesalesengineering.com.

3. Who Companion is for

Companion services are offered to businesses and other organisations, and to individuals acting for purposes relating to their trade, business, or profession. They are not offered to consumers.

By sending us material you confirm that you are acting for business purposes and that you have authority to bind the organisation you represent. We may ask you to evidence that authority and may decline a request until you do.

4. Topics, and the Service Description which governs each

ApexIQ Companion is organised by Topic. Each Topic is a distinct service with its own scope, its own deliverable, its own turnaround, and its own price.

Every Topic has a Service Description, and that document forms part of these terms. It states what that Topic does, what it does not do, what comes back, how quickly, what we do with the material you send, and when we destroy it.

Where a Service Description and these terms conflict about that Topic, the Service Description governs. On everything else, these terms govern.

The Topics available today, each with its own Service Description:

Where a Topic is added, it arrives with its Service Description, its published price, and a row in this table, and these terms apply to it unchanged. We may withdraw a Topic. A request we have already accepted is completed under the version which applied when we accepted it.

5. Making a request

You make a request in the way the Service Description for that Topic sets out, which is normally an intake form and the material the Topic needs.

A request is not accepted until we acknowledge it in writing. We may decline any request, in whole or in part, without giving a reason. Where we decline a request for which you have paid, we refund the fee in full.

Your brief is how we understand what you need. Where it is silent on something the work cannot proceed without, we ask. We are not obliged to infer what you did not say.

6. Your material

"Your material" means everything you send us in connection with a request: the subject matter, the brief, and anything else that Topic's Service Description asks for.

You warrant that, for each item of your material:

• you own it or are otherwise entitled to disclose it to us for the purpose of this service;
• disclosing it to us does not breach any obligation of confidence, any non-disclosure agreement, any licence, or any third party's rights; and
• it complies with the Acceptable Use document, which forms part of these terms.

This matters. Material of the kinds we handle frequently contains information belonging to someone other than you. A response to an invitation to tender contains the issuer's questions. A response to a security questionnaire contains a customer's control posture. A partner brief contains a partner's plans. Sending us such a document may breach an obligation you owe to that third party, and only you are in a position to know.

You indemnify us against any claim, loss, or cost arising from a breach of this section.

Where we believe we are holding material we should not hold, we may delete it immediately and tell you that we have done so.

7. What we do with your material, and when we destroy it

We use your material only to perform the service you have requested, and for no other purpose. We do not use it to train any model. We do not disclose it to any other subscriber. We do not use it as an example, a case study, or marketing material.

Where a Topic drafts its deliverable with AI assistance, its Service Description says so and names what is sent, and the Privacy Notice names the supplier, its purpose, and where it processes.

Each Topic states when the material you send is destroyed, and its Service Description governs. Each says what that means for you. Those periods are deliberate features of each service rather than concessions, and they are not variable by negotiation.

Deletion applies to your material, the things you submit. What we produce is ours to keep: we retain the work we produced, and a record of the engagement, for the periods stated in the Privacy Notice, so we can always say what a finding or a recommendation meant, even where we no longer hold the material behind it.

8. Fees and payment

Fees are those published for that Topic when you pay for your request. Each Topic publishes its price on its own pricing page on companion.apexedgesalesengineering.com, and its Service Description states what 1 price covers.

Each request is charged at 1 published price, whatever its size. A repeat request, such as a revised version of the same material, is a new request at the same published price.

We do not discount a published price.

Fees are stated exclusive of VAT. Our VAT registration is in progress; once it completes, VAT will be added at the prevailing rate and shown separately on each invoice.

You pay for a request when you make it, at the speed you choose, through the payment link the intake form offers. Our payment provider, Stripe, takes the payment at once and sends you a receipt, and an invoice follows for your records. Payment does not by itself accept a request: Section 5 applies, and where we decline a request we refund the fee in full.

We do not start work on a request until its fee has been paid.

Check the Topic, any option it offers, and the speed before you pay. Once a fee is paid it is not refunded: not if you withdraw the request or end the engagement, not because a different choice would have suited you better, and not where a faster speed is delivered under an alternative agreed with you. The only refunds are those sections 5, 17, and 18 set out, where we decline a request, end an engagement ourselves, or an event beyond either party's control ends it.

9. Turnaround

Receipt means arrival of the complete material a Topic requires, which its Service Description lists. The clock starts on the complete package, not on the first email.

A working day is Monday to Friday, excluding bank holidays in England and Wales. Every time we publish is UK time, which is GMT in winter and British Summer Time in summer.

Each Topic states its own turnaround, and the speeds available, in its Service Description.

The date we confirm on acknowledgement is the date we are working to. It is a target and not a condition of the contract. Where we expect to miss it we will tell you before it passes and agree a revised date.

We are not liable for a delay caused by an incomplete brief, material we cannot open, missing material a Service Description asks for, or anything outside our reasonable control.

10. The deliverable

What a Topic returns is our professional work, formed on the date it is written, on the basis of the material and the brief as you sent them. Each Service Description says what the deliverable is and in what format.

We own the copyright in it. On payment in full, we grant you a perpetual, worldwide, non-exclusive licence to use, copy, and share it inside your organisation, and to act on it. Where a Service Description says that a deliverable, or a part of one, is written to be shared with someone outside your organisation, such as your customer, the licence extends to sharing it with them for that purpose.

You may not publish it externally, quote it in marketing, or represent its findings as an endorsement, an assurance, or a certification of anything. You may share it with your professional advisers under an obligation of confidence.

You own your material. Nothing in these terms transfers any right in it to us.

11. What no Companion service does

This section is the most important one in this document. Read it before you rely on anything we return.

These limits apply to every Topic, whatever it is:

• We provide no legal, regulatory, or tax advice, and nothing we return is a legal review of any kind.
• We certify and assure nothing. We do not state or imply compliance, conformance, certification, accreditation, or legal assurance with any standard, instrument, or regulation, and we do not name one. Where we make an accessibility observation, it is an observation about whether something communicates, not a statement about anyone's legal obligations.
• We guarantee no outcome. We do not promise that anything we assess or produce will win a deal, pass an evaluation, satisfy a buyer, or achieve any commercial result.
• We do not act for you. Nothing we return is a substitute for your own judgement, your own advisers, or your own approval process.

Each Topic carries further limits particular to what it does, and its Service Description states them. Read them with this section.

You remain responsible for your own material and for what you do with it. The decision to send it, and everything which follows from sending it, is yours.

12. Your responsibilities

You are responsible for the accuracy and completeness of your material and your brief. A deliverable is only as good as what it was given.

You must review what we return and apply your own judgement before acting on it, and before using your material in a customer-facing, legal, security, procurement, commercial, or executive context.

You must not send us anything the Acceptable Use document prohibits.

13. Confidentiality

Each of us will keep the other's confidential information confidential, and use it only for the purposes of this agreement.

Your material is your confidential information. The internal standards we work to, and the methods by which we produce what we return, are ours. A deliverable states what we found or what we propose, and not the method behind it, and that is deliberate.

The Confidentiality and Materials document sets out how we handle your material in practice. It forms part of these terms.

These obligations survive the end of this agreement.

14. Data protection

Each of us will comply with applicable data protection law.

We act as a controller in respect of the personal data we receive through this service. The Privacy Notice explains what we collect, why, on what basis, how long we hold it, and what rights you have.

You should not send us personal data which the work does not require. Where your material contains personal data incidentally, which is common, we handle it under the Privacy Notice and delete it with that material under section 7.

15. Disclaimers

The service is provided with reasonable care and skill. Beyond that, and to the fullest extent permitted by law, we exclude all warranties, conditions, and representations which are not expressly stated in these terms, whether implied by statute, common law, or otherwise.

We do not warrant that a deliverable will be free from error, that it will identify every issue in your material, or that 2 reviewers would reach an identical result.

16. Limitation of liability

Nothing in these terms limits or excludes either party's liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else which cannot lawfully be limited or excluded.

Subject to that, and to the fullest extent permitted by law:

• Neither party is liable for loss of profit, loss of revenue, loss of business, loss of anticipated savings, loss of opportunity, loss of goodwill, or reputational harm, whether direct or indirect.
• Neither party is liable for indirect or consequential loss of any kind.
• Our total liability arising out of or in connection with a request, whether in contract, tort including negligence, breach of statutory duty, or otherwise, is limited to the fees paid by you for that request.

You accept that these limits are reasonable given the nature of the service, the fees charged, and the fact that you retain the decision on whether and how to use your material.

Your indemnity under section 6 is not subject to the cap in this section.

17. Suspension and termination

We may suspend or end the service, in whole or in part, where you breach these terms, where a payment is reversed or charged back, or where we reasonably believe your material breaches section 6 or the Acceptable Use document.

Either party may end an engagement for convenience by written notice. Where you withdraw a request or end an engagement, at any point after paying for it, the fee is not refunded. Where we end an engagement for convenience before delivery, we refund the fee for any undelivered deliverable in full.

Sections 6, 7, 10, 11, 13, 14, 15, 16, 20, and 21 survive termination.

18. Force majeure

Neither party is liable for a failure or delay caused by an event beyond its reasonable control. Where such an event continues for more than 30 days, either party may end the affected engagement by written notice, and we refund the fee for any undelivered deliverable.

19. Subscribers outside the United Kingdom

The service is operated from the United Kingdom. Where you are outside the United Kingdom you are responsible for complying with the law which applies to you, including any restriction on sending material out of your own jurisdiction.

Where your material is subject to export control, national security classification, or a similar restriction, do not send it. See the Acceptable Use document.

20. Governing law and jurisdiction

These terms, and any dispute arising out of or in connection with them, are governed by the law of England and Wales.

The courts of England and Wales have exclusive jurisdiction.

Before starting proceedings, each party will use reasonable efforts to resolve the dispute by discussion between people with authority to settle it.

21. Intellectual property

"Apex Edge Sales Engineering", "ApexIQ", and "ApexIQ Companion" are names, brands, and marks of Apex Edge Sales Engineering Limited, as are the Topic, series, and module names we publish. All third-party trade marks are the property of their respective owners.

We own, or licence from our licensors, everything standing behind a Topic: the internal standards and rules it works to, including any criteria, weightings, thresholds, bands, and gates; the deliverable structures and templates; the prompts and the assessment logic; the intake forms; the documentation; this website and its content; and the methods which produce all of it. Nothing in these terms transfers any of it to you, and nothing you receive from us grants a right to it beyond the licence in section 10.

You may not:

• copy, adapt, translate, or make a derivative work of any of it;
• reverse engineer it, or attempt to derive the internal standard, the criteria, the weightings, the thresholds, the prompts, or the assessment logic, whether from a deliverable, from a pattern across several deliverables, or from material submitted in order to probe them;
• scrape, extract, benchmark, or analyse the service for competitive purposes;
• use the service, or anything we return, to build, train, support, or improve a competing product or service, including by training, fine-tuning, or evaluating a model on it;
• remove or obscure a proprietary notice; or
• use our names, marks, logos, or branding without our prior written permission.

Permission requests go to legal@apexedgesalesengineering.com.

Section 10 governs the deliverable and the licence you receive in it. Section 13 governs our confidential information, which overlaps with this section and is not limited by it. Your material stays yours, and section 6 says so.

You indemnify us against any claim, loss, or cost arising from a breach of this section. That indemnity is not subject to the cap in section 16.

22. General

These terms, together with the Service Description for the Topic you have bought, the Confidentiality and Materials document, the Acceptable Use document, and the Privacy Notice, are the entire agreement between us for that service, and replace anything said or written before.

Nothing in these terms creates a partnership, a joint venture, an employment relationship, or an agency between us.

Neither party may assign these terms without the other's written consent, except that either may assign to a purchaser of its business.

No third party may enforce these terms under the Contracts (Rights of Third Parties) Act 1999.

Where any provision is found unenforceable, the rest continues in force.

A failure to enforce a term is not a waiver of it.

23. Changes

We may change these terms. The version which applies to a request is the version published when we accepted that request.

The date at the top of this document is the date it last changed.

24. Contact